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Arizona Leaders Launch Campaign to Promote KidsCare II

Posted August 8, 2012 to Blog, Health, Health Media, News, News Releases | Comments (0)

Contact: Matt Jewett, Director, Health Policy
Children’s Action Alliance, 602-266-0707, ext. 212

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New Applications Accepted for First Time in Two and a Half Years

(Phoenix, Arizona) Arizona children are heading off to child care, preschool and elementary school with their backpacks, binders and books. As they get kids ready for the new school year, parents also have the opportunity to enroll their children in affordable health coverage, called Kids Care II. 

“For the first time in more than two years, KidsCare II is accepting new applications,” said Dana Wolfe Naimark, president and CEO of Children’s Action Alliance (CAA). “Families have been focused on the details of back-to-school, so it’s a good time to make sure parents know about KidsCare II.”

A group of businesses, healthcare, and community organizations have launched the back-to-school KidsCare II campaign with television and radio commercials in English and Spanish. Child care centers and schools also will receive fliers to post or copy for kids’ backpacks. The campaign goes a step further by offering personal assistance to help families apply for KidsCare II. Families can call the following hotline numbers to receive application assistance, in English or Spanish:

  • Central and Northern Arizona—Kids Health Link (1-800-235-9678)
  • Southern Arizona—Your Health Hotline (1-800-311-0627)

The back-to-school campaign reminds families that KidsCare II provides comprehensive, affordable coverage for children who are uninsured. For example, a family of four with an annual income of $40,345 could meet the financial requirements of KidsCare II. Monthly premiums for families cost no more than $60, with coverage including:

  • doctor visits;
  • hospital visits; and
  • dental care;
  • prescription coverage;
  • eye care;

“This back-to-school campaign is important because KidsCare II coverage is only available for a brief time,” Naimark said.

After Dec. 31, 2013, KidsCare II will no longer take applications. However, Kids Health Link and Your Health Hotline will help families transition to the new Health Insurance Exchange, the new affordable health insurance marketplace being created as part of health reform.

Organizations supporting the back-to-school KidsCare II campaign—either by sponsoring fliers or assisting families with the application process—include:

  • Asian Pacific Community in Action
  • Bashas’
  • Children’s Action Alliance 
  • Desert Mission (An affiliate of John C. Lincoln Health Network)
  • Empowerment Systems 
  • Health Choice
  • Keogh Health Connection 
  • Maricopa Health Plan 
  • Mountain Park Health Center
  • Phoenix Day – HealthLinks 
  • United Health Care Community Plan 
  • University of Arizona Health Plans
  • Women’s Health Coalition of Arizona
  • Your Health Hotline

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