CAA generally collects two types of information: Personal Information and Aggregate Information. Personal Information includes any information voluntarily provided to the Site by the user, which may include: name, email address, mailing address, phone, occupation, credit card, debit card, personal preferences, and/or other account-related information. Personal Information does not include Public Personal Information. Public Personal Information is information which the user discloses publicly through message boards, home pages, linked pages, forums, discussions, sponsorships, public activity, social networks, blogs, or the like. Because of the public nature of certain activity, which is voluntarily entered by the user, CAA cannot exercise the same control and provide confidentiality for Public Personal Information. Furthermore, engagement in public activity is voluntary and as such, the user’s implicit consent is understood.
Aggregate Information includes non-personally identifiable information about a user, such as most frequently accessed webpages, date/time of webpage viewing, time spent on webpages, number of visits to webpages, type of browser, type of computer, cookie preferences, type of web service, IP address and/or searches terms entered.
CAA automatically collects Aggregate Information as a user accesses the Site. We obtain this information in a collective manner, meaning no single person can be identified through the collection, storage, or use of Aggregate Information. We may use the Aggregate Information internally for demographic tracking, internal market research, research, education, dissemination, creation of personalized content, trouble shooting, server diagnostics, Site administration, trend analysis, movement analysis (within the Site), and/or general information purposes. We may also share Aggregate Information with research grant recipients, content providers, sponsors, service providers, and/or other third parties. The Site may employ various tools such as cookies, web beacons, or packaged commercial products (e.g. Google Analytics) to collect the Aggregate Information.